Victoria’s Secret: Sport Mark

Lead graphic designer for PINK's Sport identity system. The mark, signaling PINK’s higher price point collection, combines the PINK logo with the heritage dot pattern overlaying a perforated, sport mesh print. 1, 2 and 3-color marks applied as 1 or 2 hits on apparel and product. Color blocking is an option for introducing a pop of color on non-black backgrounds.

Designed under direction of Matt Sohl, Stefan Pearson, and Deena Suh.

© Victoria’s Secret PINK