Victoria’s Secret PINK

Joker tag system for Ultimate Yoga

Lead graphic designer for PINK’s Sport identity system. The mark, signaling PINK’s higher price point collection, combines the PINK logo with the heritage dot pattern overlaying a perforated, sport mesh print. 1, 2 and 3-color marks applied as 1 or 2 hits on apparel and product. Color blocking is an option for introducing a pop of color on non-black backgrounds.

Designed under direction of Matt Sohl, Stefan Pearson, and Deena Suh.

Limited Release series brand identity system

Lounge set graphics

Seasonal graphics, patterns, and brand strategy for product sets and packaging

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